Home Improvement Research Institute - Home Improvement Research for Manufacturers & Retailers

Real Stories.
Real Results.

See how HIRI members turn complex data into clear, confident strategies with the insights at their fingertips.

Assa Abloy has found tremendous value in our long-standing membership with HIRI. What sets HIRI apart is its ability to bring together manufacturers, retailers, and industry partners for thoughtful, data-driven conversations that go beyond headlines and trends. We view HIRI as a trusted partner and an important part of how we stay informed and connected within the evolving home improvement ecosystem.

Assa Abloy Americas Residential

Rachel Maxson Kravitz

HIRI’s commitment to fostering a connected, insight-driven community aligns perfectly with our mission, and we look forward to continuing our partnership in 2026.

OpenBrand

Sidney Waterfall

The annual HIRI summit has become essential to my team. It’s one of the rare chances we get each year to connect with our industry partners, reflect on our current position, and plan for the upcoming year. The agenda improves every time, as they continually incorporate member feedback and focus on relevant content for our decision-making. Each summit provides me with fresh insights on navigating the market, from the broadest perspective down to the direct impact on our customers, both homeowners and professionals.

The Home Depot

Bethany Parker

C+R Research proudly sponsors the HIRI Summit each year because it offers an unparalleled opportunity to connect with corporate researchers across the home improvement industry. The conference’s intimate size fosters meaningful conversations and deeper relationships, something larger events often can’t provide. Its dedicated focus on home improvement also allows us to showcase and strengthen our expertise in this space. We look forward to continuing our sponsorship and building new partnerships through shared learning and collaboration with industry leaders.

C+R Research

Alex Palermo

The HIRI Summit is the most valuable event for insights into the home improvement industry that can help navigate such a complex landscape. Not only do experts present and share quantifiable data, there are dozens of opportunities to connect with other attendees who also provide qualitative insights that brings incredible value to our business strategy, both long and short term.

Buildxact

Jennifer Castenson

As a long-standing partner to HIRI, sponsoring the 2025 HIRI Summit Cocktail Event was an easy decision for OpenBrand. The Summit remains a premier venue for connecting with leading manufacturers and retailers and engaging in meaningful, data-driven conversations about the challenges and opportunities shaping home improvement.

OpenBrand

Sidney Waterfall

LIXIL and the American Standard Brands have been a loyal member of the Home Improvement Research Institute for years. Our membership with HIRI is one of the more valuable subscriptions offering an incredible breadth of research on the consumer, PRO, and the industry. If you’re operating lean and looking for data or want to get up to seed on the trends in the home improvement industry, this is a great source.

LIXIL Water Technology Americas

Michalina Maka Longo

Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.

Houzz

Marine Sargsyan

With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.

Velux America LLC

Chan Hoyle

FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years and enjoy increased industry awareness.

FirstService Brands

Ian Van Heyst

Our Marketing, Sales, and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.

Shurtech

Diane Walsh

Real Stories.
Real Results.

See how HIRI members turn complex data into clear, confident strategies with the insights at their fingertips.

1. Empower Your Entire Team with Data

One membership covers your entire team, meaning every person at your company—whether in product management, marketing, research, or leadership—has access to the same powerful insights and all of the raw data behind the reports. This ensures that your organization can be aligned and empowered to make data-driven decisions from top to bottom. Whether you're a researcher, product manager, or executive, HIRI equips you with the insights you need to drive your department’s success and demonstrate your leadership value within the company.

2. Invest in Smarter Decisions and Greater Results

By using HIRI’s research, you can make decisions that directly impact your bottom line. Whether you’re developing new products, refining marketing strategies, or forecasting future trends, the insights you gain will help you streamline your efforts, avoid costly mistakes, and drive growth. Over time, the ROI from using HIRI’s data will more than pay for your membership.

3. Exclusive, Industry-Specific Research

Gain exclusive access to research that you won’t find anywhere else. HIRI’s studies are tailored specifically to the home improvement industry, providing actionable insights that give you an edge over competitors. No more guesswork—just data-driven strategies that position you for success.

4. Reinvestment in Your Success

As a non-profit, HIRI reinvests every membership dollar back into further research and resources, ensuring that you continue to get fresh, high-quality insights year after year. HIRI functions similar to a co-op, ensuring that every member gets maximum value from their membership year after year, value that grows with every new member added. This model guarantees that you’ll always have access to the most relevant and timely information to stay ahead of the market, even in the leanest of times.

HIRI is an Unbeatable Value for Your Business

Get Access to $1M+ Worth of Research for a Fraction of the Cost

For a small fraction of the cost of one custom research project, every person at your entire company, gains access to $1 million worth of high-impact research that can shape business strategies, streamline decision-making, and drive growth. This is an unbeatable value, especially in today’s uncertain market, when you need multiple sources of insights to triangulate well and inform the strategic decisions your leadership teams are making.

Learn more about the specific details of HIRI membership dues and see just how affordable it is to give your team the tools they need to succeed in today’s market.

Download Our Pricing Guide

Contractor

Homeowner

Quarterly U.S. Size of the Home Improvement Products Market

The home improvement industry’s only product focused size of market study.

Market

Biennial Product Purchase Tracking Study (PPTS)

HIRI’s Product Purchase Tracking Study is one of the core research studies provided to members that dives into detail on products purchased by US

Biennial Project Decision Study (PDS)

To identify unmet needs in project planning, HIRI conducts a bi-annual project decision study covering 19 different project categories.

Quarterly Home Improvement Project Activity Trackers

See the results from HIRI's Quarterly Home Improvement Project Activity Tracker covering 19 home areas and 38 home improvement activities.

FAQS

Where can I find reliable statistics on the home improvement industry?

You can find reliable statistics on the home improvement industry from the Home Improvement Research Institute (HIRI), a nonprofit research cooperative that provides its members (representing manufacturers, retailers, and other companies serving the home improvement industry) with robust and actionable resources, ranging from raw data to digestible executive summaries. From understanding DIY and Pro customer sentiments, project and product purchasing behaviors, channel dynamics, and tracking wholistic home improvement market trends, HIRI's reports include industry-specific and high-quality statistics and data to guide members' strategic decisions and accelerate growth. HIRI has been serving the home improvement industry as a non-profit since it's founding in 1981.

What are the best ways to keep up with emerging home improvement trends?

The best way to keep up with emerging home improvement trends is through reliable and high-quality market research and industry reporting that tracks key data points on a regular basis. You can accomplish this through an affordable corporate membership with The Home Improvement Research Institute (HIRI). HIRI provides detailed research on several topics related to homeowners and industry professionals, as well as market sizes, projects, products, and purchasing channels. By conducting specific research studies on a monthly basis, HIRI enables you to track changes in consumer attitudes, project and product-purchasing behaviors, and general economic and housing activity over the long term. HIRI also offers research reports on emerging home improvement trends or focused on specific segments of the market. Schedule a consultation to learn more about become a member of HIRI and gaining access to all of the research HIRI has available (a one million dollar value annually).

How does HIRI's historical data and forecasting help businesses in the home improvement industry?

Historical data and forecasting from the Home Improvement Research Institute (HIRI) can help businesses in the home improvement industry make informed and data-driven decisions and develop more effective strategies. HIRI's historical data and forecasting can help home improvement brands target the right customers through tailored products and marketing efforts; stay ahead of shifts in the market to maintain a competitive edge; and increase operational efficiency by streamlining decision-making across teams and improving overall performance. HIRI is the only non-profit research institute for the home improvement industry, dedicated to providing exclusive and industry-specific insights on trends, product performance, market size, and more that are designed to address the unique challenges that leaders at manufacturers and retailers face every day.

Which data sources are best for examining changes in homeowner buying habits?

The best sources for examining changes in homeowner buying habits should include historical trends, survey-based consumer insights, and reliable transaction data. For a nominal annual membership fee, the Home Improvement Research Institute (HIRI) provides $1M annually in research studies to it's member base that include data related to homeowners' spending and product-purchasing habits for home improvement activities.

For example, HIRI's quarterly Homeowner Project Activity Tracker features data and insights on what types of products homeowners are purchasing for their projects, as well as where and how they're making these transactions. (HIRI also releases a quarterly report on Pro's Current Business Sentiments.)

Additionally, HIRI's quarterly U.S. Size of the Home Improvement Products Market Report includes detailed five‑year forecasts for the homeowner and Pro markets separately, examining the recent and projected product spend across building product categories, customer type, and region within the home improvement market.

HIRI releases a robust study biennially on Homeowner Product Purchases across home improvement product categories.

HIRI also releases robust study biennially on Homeowner Project Decisions and what's changing in how they think about and prioritize specific types of home improvement projects.

Which data sources are best for examining changes in contractor buying habits?

The best data sources for examining changes in contractor buying habits should offer insights at the product-category and channel level, examining what products and materials industry professionals are purchasing, where, and how.

The Home Improvement Research Institute's (HIRI) biennial Contractor Product Purchase Incidence Study surveys home improvement remodelers and specialty contractors to track critical product and channel activities. This report can help you understand purchase incidence and spend behavior by product, identify suppliers used for purchases, and analyze cross-product opportunities.

Additionally, HIRI's quarterly U.S. Size of the Home Improvement Products Market Report includes detailed five‑year forecasts for the professional market, examining the recent and projected product spend across building product categories.

HIRI also publishes topical studies covering various topics related to Contractor behaviors so that HIRI members can better understand how to get share of wallet and share of mind from Pros.

What are the best resources for creating detailed homeowner profiles?

Creating detailed homeowner profiles for targeted marketing and outreach generally involves compiling data on demographics, property ownership, household income, financials, and behavioral insights. The Home Improvement Research Institute (HIRI) provides comprehensive research on consumer behavior, as well as general industry shifts and trends, to help brands create targeted homeowner profiles, thus implementing data-driven marketing strategies that align with market needs. HIRI’s homeowner-specific research can be used to draw information that is useful for creating homeowner profiles and identifying areas for further, customized research. A few examples of helpful research studies for this purpose include HIRI’s quarterly Homeowner Project Activity Tracker, Generational Differences in Home Improvement Activity Study, Recent Home Buyer and Seller Study, and Project Decision Study, just to name a few! You can peruse through a list of all of HIRI's research that is available to members on our Research page.

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Real Stories.
Real Results.

Real Stories.
Real Results.