Blog

In the evolving home improvement advertising landscape, data visibility is crucial for making informed marketing decisions. Yet, challenges such as inconsistent industry standards, emerging unproven platforms, and rising ad fraud are hindering progress. Learn how home improvement brands can unlock the full potential of their marketing strategies by fostering transparency,

Discover the key trends in home improvement retail performance during Black Friday/Cyber Monday 2024. Amazon leads with growth in Decor, Appliances, and Tools, while Home Depot and Lowe’s face slower sales. Explore YipitData’s insights on top categories, discounts, and customer behavior.

Learn how Good-Better-Best product offerings and brand reputation drive loyalty and satisfaction among home improvement pros in HIRI's 2024 report.

Explore how and why homeowners are prioritizing pro services over DIY in 2024, with insights into spending habits, popular projects, and key motivators for hiring contractors.

Learn how you can accurately identify categories and products that cater to the pro customers to capture long term share with an increasingly important set of customers.

HIRI recently released its latest iteration of the U.S. Home Improvement Products Market Forecast, offering valuable insights into the state of the industry and the broader economic landscape. Here's what we know:

Let’s dive into the key takeaways from each speaker at this year's Summit and explore how those takeaways can shape the 2025 go-to-market strategies of home improvement suppliers and manufacturers.

With the rise of millennials in homeownership and the workplace, it's crucial that home improvement brands focus on millennial homeowners. Learn more.

Data from our 2024 Contractor Promotion Effectiveness study shows that promotions—whether that be discounts, loyalty programs, bulk purchase discounts, or offering free shipping—increase loyalty and perceived value for nearly two-thirds of home improvement pros.