Blog

Explore how and why homeowners are prioritizing pro services over DIY in 2024, with insights into spending habits, popular projects, and key motivators for hiring contractors.

Learn how you can accurately identify categories and products that cater to the pro customers to capture long term share with an increasingly important set of customers.

HIRI recently released its latest iteration of the U.S. Home Improvement Products Market Forecast, offering valuable insights into the state of the industry and the broader economic landscape. Here's what we know:

Let’s dive into the key takeaways from each speaker at this year's Summit and explore how those takeaways can shape the 2025 go-to-market strategies of home improvement suppliers and manufacturers.

With the rise of millennials in homeownership and the workplace, it's crucial that home improvement brands focus on millennial homeowners. Learn more.

Data from our 2024 Contractor Promotion Effectiveness study shows that promotions—whether that be discounts, loyalty programs, bulk purchase discounts, or offering free shipping—increase loyalty and perceived value for nearly two-thirds of home improvement pros.

Which home improvement products have a high rate of cross-category purchasing? Here are a few answers from our 2024 Home Improvement Retail Selector Study:

According to retail sales data from Circana, consumers are spending less on non-food purchases. Home sales and larger home improvement projects have also slowed, with higher interest rates playing a significant role. But, there are still opportunities to engage the consumer.

In recent years, we’ve noticed a slight decline in cross-category shopping trips, as consumers seem to be making more deliberate choices, likely focusing on one project at a time.