Blog

In recent years, we’ve noticed a slight decline in cross-category shopping trips, as consumers seem to be making more deliberate choices, likely focusing on one project at a time.

OpenBrand explores 5 market trends and evaluates the “why” behind share changes. Read on to uncover changes in online and in-store purchases, learn what consumer trends are driving promotional changes for retailers, and understand other 2024 market trends.

Push/pull marketing merges B2B and B2C to drive demand through unified brand messaging that reaches multiple audiences. By blending these approaches, your brand can reach multiple audiences across your product’s distribution chain and control your brand message at every point in the sales journey.  

Data from our recent Homeowner Trends in Energy Efficiency, Smart Home and Sustainability Study shows notable distinctions in how aware and knowledgeable different customer demographics are about these topics, as well as their perceived importance and what motivates relevant home improvement investments.

Certain demographics remain interested and eager to take on new projects, while others are more hesitant or might choose smaller DIY projects instead of large-scale remodels and renovations. Here is a look at some of the top trends that continue to shape homeowners perspectives on home improvement in 2024:

From planning to purchasing to carrying out the actual labor, we can see noticeable variations among female and male DIYers, along with generational differences among homeowners. Our recent study “Do-It-Herself: Analyzing the Female DIY Experience,” takes a closer look at these differences.

To better understand what your company can expect over the next 5 years, it is helpful to narrow in on specific product categories, and take a closer look at the nuances and changes projected to take place. Learn more.

In order to make your contractor loyalty program more appealing to industry professionals, it’s important to understand what factors most heavily affect their purchasing decisions and what incentives are most likely to motivate them to try a new brand or supplier—and stick with them. Read more

While growth in the market slowed in 2023 compared to the boom of years prior, and retail sales were comparatively lower in January 2024 when compared year over year, HIRI’s latest Home Improvement Size of Market forecast is positive. Read more