Blog

We analyzed the most recent data from the last three months of 2022 to create a clear picture of home improvement project focus areas, homeowners’ cost considerations and more. Here's what we found:

There are no hard and fast rules about how many people to include on your insights team or how they should operate within your organization. Different companies may take different approaches, based on their capacity, needs, and research objectives. However, there are certain things you can do when building or leading an internal customer insights team to set them up for success.

Looking ahead to the remainder of 2023, demand is expected to cool slightly for consumers, but the market will continue to grow among professionals and overall.

For those who missed the presentations at NAHB's IBS/KBIS/NHS Shows in 2023, here are the top 5 themes that will impact the home improvement industry in the short and long term:

The smart home is growing with 37% of all internet connected homes having at least one smart home device. Adoption is predicted to continue to rise as purchase intentions are at an all-time high. However, this increase in popularity has not come without some setbacks for consumers, retailers, and suppliers alike, which pose challenges for brands attempting to emerge in the space.

We’ve analyzed past purchasing trends as well as future market outlooks. Here’s what you need to know about 2023's kitchen cabinet market and project trends.

With The Farnsworth Group selected by the HIRI Board to manage HIRI for the foreseeable future and with Dave’s increased involvement, efforts will be about investing more into HIRI members and making a bigger impact in the home improvement industry at large.

It’s your responsibility to ensure you are maximizing your company’s market research budget well and utilizing any existing, internal customer insights resources effectively.

While it’s impossible to know the exact outcome for the road ahead, we can take a look back on the path we’ve traveled so far. Here’s a quick recap of the events that defined 2022 for the home improvement industry: