Blog

With The Farnsworth Group selected by the HIRI Board to manage HIRI for the foreseeable future and with Dave’s increased involvement, efforts will be about investing more into HIRI members and making a bigger impact in the home improvement industry at large.

It’s your responsibility to ensure you are maximizing your company’s market research budget well and utilizing any existing, internal customer insights resources effectively.

While it’s impossible to know the exact outcome for the road ahead, we can take a look back on the path we’ve traveled so far. Here’s a quick recap of the events that defined 2022 for the home improvement industry:

Wondering how to better position your home improvement brand among a particular type of home buyer? Here are some top takeaways covering the relationship between homebuyers and home improvement.

Projects around the home are never finished (as any homeowner will tell you). In fact, many projects that require a certain type of product or supplies recur on a seasonal basis. Learn more about the results from HIRI's Quarterly Project Tracker.

Do professional contractors follow a simpler customer journey? To explore this question, the Home Improvement Research Institute (HIRI) studied contractors’ preferred channels for home improvement purchases. Learn more ...

Did you miss this year’s Summit? Not to worry. We’ve assembled five high-level takeaways summarizing the hottest topics covered at the event. Read more...

Recent home improvement product market growth appears to have peaked in 2021 at 15.8%, driven by surges in demand for home renovation during the height of the COVID-19 pandemic. Read more ...