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This February, HIRI administered an online survey to 560 respondents across various construction and remodeling trades to achieve just that. What we learned was not a complete shock, but rather a confirmation of the difficulties many in the home improvement industry have recently faced.

In the United States and around the globe, people are becoming more mindful of ways to incorporate sustainable living practices into their daily routines, and eco-friendly choices are now a priority for some consumers. Read more about HIRI's Sustainability at Home Report.

In our most recently released we found that COVID-19 concerns and material availability were the two most prominent pain points affecting pros this January. Read more ...

Like most things around the beginning of 2021, the outlook for the home improvement market was uncertain. Read more about our top three takeaways from 2021.

The Home Improvement Research Institute (HIRI) examined homeowners’ major barriers to completing home improvement projects during this unique time in the industry. Read more about the top challenges we uncovered.

Typically, the fourth quarter of the year sees less project activity compared to the summer months. However, 2021 ended strong with 76% of homeowners planning on undertaking at least one project in Q4. Read more about results from HIRI's Q4 2021 Consumer Project Planning Study.

After an uptick in 2020, home improvement activity remained strong in 2021. This is great news for professionals in the home and building industry, as consumer activity leads to product purchases and overall market growth. Read more of HIRI's findings from our recent Project Decision Study.

Influencer marketing is a channel that has seen record growth over the past few years. Influencers are individuals that have a large social presence and have built a high level of trust from their followers. This channel has seen record growth over the last two years and has gained traction in the home improvement industry.

If you want a deeper understanding of how your own customers decide where to shop for home improvement products, the Home Improvement Research Institute’s (HIRI) recent Home Improvement Consumer Project Planning survey has answers.