Fast Facts

Home Services Study Who’s Hiring Pros for Home Services in 2024? [INFOGRAPHIC]

Home Services Insights: What Drives Homeowners to Hire Pros?

How much do homeowners really spend on home maintenance? And how often do they hire pros vs. DIY? HIRI’s latest Home Services Study dives into key insights on homeowner habits, satisfaction and service preferences.

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Home Services Study Who’s Hiring Pros for Home Services in 2024? [INFOGRAPHIC]

Top Factors Influencing Homeowner Choice of Professionals

Looking to connect with homeowners? Work quality and a strong reputation are more important than price, as revealed in HIRI's Home Services Study.

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Home Services Study Who’s Hiring Pros for Home Services in 2024? [INFOGRAPHIC]

Referrals, Calls, and Transparency: What Homeowners Want

Looking for homeowner trust? Nearly two-thirds prefer booking over the phone or in person, and almost a quarter value transparent pricing. Dive into HIRI's Home Services Study for more.

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Pro Attitudes Toward Good-Better-Best Product Offerings Pro Attitudes Toward Good, Better, Best Product Offerings [INFOGRAPHIC]

Good-Better-Best Strategies: Boosting Pro Satisfaction and Loyalty

According to our recent research studying Pro Attitudes of Good-Better-Best Product Offerings, we found that providing a range of GBB product lines to your customers can help you increase their satisfaction, brand loyalty, and repurchase intent.

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Pro Attitudes Toward Good-Better-Best Product Offerings Pro Attitudes Toward Good, Better, Best Product Offerings [INFOGRAPHIC]

Pro Insights: Why Good-Better-Best Product Offerings Build Brand Loyalty

A remarkable 96% of building product pros are aware of the Good-Better-Best (GBB) approach, with 82% frequently using brands that adopt it. Clear communication and quality standards are key to winning pro loyalty and trust.

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Pro Attitudes Toward Good-Better-Best Product Offerings Pro Attitudes Toward Good, Better, Best Product Offerings [INFOGRAPHIC]

How Brand Reputation Outweighs Price and Quality for Pros

HIRI research reveals that brand reputation is the top factor influencing pro purchasing decisions, outweighing price, availability, and quality. Shifting from a poorly rated to a highly rated brand has a dramatic impact on pro preferences.

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