DIY vs. DIFM Trends: How Homeowners are Working with Professionals [INFOGRAPHIC]
Jan 18, 2024
With continued prioritization of home improvements among homeowners, the question of how often they opt to DIY the project versus hiring a professional contractor remains pertinent.
It’s important to understand how homeowners currently think about getting the work done now, compared to several years ago, and the drivers behind their hiring decisions when they do choose to hire a Pro.
Here’s what we know:
With continued prioritization of home improvements among homeowners, the question of how often they opt to DIY the project versus hiring a professional contractor remains pertinent. It’s important to understand how homeowners currently think about getting the work done, and the drivers behind their hiring decisions when they do choose to hire a Pro. Here’s what we know:
Members have access to the full reports and raw data sets used to compile the information in this infographic including the
- 2023 Homeowner Monthly Activity Tracker
- 2023 Project Decision Study
- 2023 Skilled Labor Shortage and Financial Health of Contractors Study
HIRI members gain access to the raw data behind infographics like this one, to slice-and-dice the raw data to suit the needs of their own customer insights teams and answer cross-departmental questions about how to take home improvement products to market.
Join the ranks of the top manufacturers and retailers in the home improvement space. Book your membership consultation to learn more about what kinds of member exclusive information your team would have access to.
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