How Female DI Yers Engage in Home Improvement Projects in 2024

How Female DIYers Engage in Home Improvement Projects in 2024 [INFOGRAPHIC]

Jun 19, 2024

HIRI’s research reveals disparities in DIY home improvement experiences among women, notably fewer engaging in advanced projects. Lower DIY involvement is particularly evident among women, with significant influences from age, income, education, and race. Additionally, marital status and household size correlate positively with DIY participation, especially among married women and larger households.

HIRI’s research reveals dis­par­i­ties in DIY home improve­ment expe­ri­ences among women, notably few­er engag­ing in advanced projects. Low­er DIY involve­ment is par­tic­u­lar­ly evi­dent among women, with sig­nif­i­cant influ­ences from age, income, edu­ca­tion, and race. Addi­tion­al­ly, mar­i­tal sta­tus and house­hold size cor­re­late pos­i­tive­ly with DIY par­tic­i­pa­tion, espe­cial­ly among mar­ried women and larg­er households.

How Female DIYers Engage in Home Improvement Projects in 2024

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Do-It-Herself: Analyzing the Female DIY Experience

Mem­bers have access to the full reports and raw data sets used to com­pile the infor­ma­tion in this info­graph­ic includ­ing the Do-It-Her­self: Ana­lyz­ing the Female DIY Expe­ri­ence report.

HIRI mem­bers gain access to the raw data behind info­graph­ics like this one, to slice-and-dice the raw data to suit the needs of their own cus­tomer insights teams and answer cross-depart­­­men­­­tal ques­tions about how to take home improve­ment prod­ucts to market.

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