2024 Home Improvement Market Size Forecast By State INFOGRAPHIC

2024 Home Improvement Market Size Forecast By State [INFOGRAPHIC]

Sep 13, 2023

The September 2023 update to the U.S. Size of the Home Improvement Market Forecast is now available to HIRI members.

Overall, the forecasts have decelerated following high growth in 2020-2022.

The Mountain and West South Central regions are projected to display the strongest growth in home improvement products sales over the remainder of the forecast period, with sales growing at 0.6% and 0.5% per year, respectively.

The South Atlantic region is projected come in third at 0.4% growth per year.

The East North Central region will have the slowest growth of home improvement products over the forecast horizon declining by 0.2% per year, while the Middle Atlantic will rank eighth with negative growth of 0.1% per year.


The Sep­tem­ber 2023 update to the U.S. Size of the Home Improve­ment Mar­ket Fore­cast is now avail­able to HIRI members.

Over­all, the fore­casts have decel­er­at­ed fol­low­ing high growth in 2020 – 2022. 

The Moun­tain and West South Cen­tral regions are pro­ject­ed to dis­play the strongest growth in home improve­ment prod­ucts sales over the remain­der of the fore­cast peri­od, with sales grow­ing at 0.6% and 0.5% per year, respectively. 

The South Atlantic region is pro­ject­ed come in third at 0.4% growth per year.

The East North Cen­tral region will have the slow­est growth of home improve­ment prod­ucts over the fore­cast hori­zon declin­ing by 0.2% per year, while the Mid­dle Atlantic will rank eighth with neg­a­tive growth of 0.1% per year.

Here’s a look at the state by state fore­casts for home improve­ment spend­ing in 2024, sep­a­rat­ed by con­sumer and pro cus­tomer segments:

Consumer Home Improvement Market: 2024 Growth Expectations

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Fastest Growing Markets for Consumer Home Improvement Spending (CAGR 2023 – 2027)

  1. Alas­ka
  2. Wash­ing­ton
  3. Vir­ginia
  4. Mary­land
  5. Neva­da
  6. Con­necti­cut
  7. Ari­zona
  8. Ore­gon
  9. Hawaii
  10. Rhode Island
Pro Home Improvement Market: 2024 Growth Expectation

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Fastest Growing Markets for Pro Home Improvement Spending (CAGR 2023 – 2027)

  1. Alas­ka
  2. Okla­homa
  3. Louisiana
  4. Geor­gia
  5. Ore­gon
  6. Hawaii
  7. South Car­oli­na
  8. North Dako­ta
  9. Rhode Island
  10. North Car­oli­na

HIRI mem­bers gain access to the raw data behind info­graph­ics like this one, to slice-and-dice the raw data to suit the needs of their own cus­tomer insights teams and answer cross-depart­­­men­­­tal ques­tions about how to take home improve­ment prod­ucts to market.

Join the ranks of the top man­u­fac­tur­ers and retail­ers in the home improve­ment space. Book your mem­ber­ship con­sul­ta­tion to learn more about what kinds of mem­ber-exclu­­­sive infor­ma­tion your team would have access to.

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