2023-2027 Market Watch: Trends in Lawn, Garden, and Outdoor Living Home Improvement Activities [INFOGRAPHIC]

The mar­ket for lawn and gar­den sup­plies, nurs­ery stock and soil treat­ments are expect­ed to recov­er back to steady growth over the next few years. Con­sumer spend­ing for nurs­ery stock and soil treat­ments is pro­ject­ed to grow to $26 bil­lion in 2027. The con­sumer seg­ment for lawn and gar­den equip­ment is pro­ject­ed to grow to $42.3 bil­lion in 2027.

For the pro­fes­sion­al side of the mar­ket, the dip in spend­ing in 2023 for nurs­ery stock and soil treat­ments is far less pro­nounced, and there should be a quick recov­ery in 2024, fol­lowed by growth through 2027. Lawn and gar­den pro­fes­sion­als are antic­i­pat­ed to spend approx­i­mate­ly $7.64 bil­lion by 2027. The lawn and gar­den equip­ment and sup­plies seg­ment for pro­fes­sion­als is also fore­cast­ed to expe­ri­ence steady growth from 2023 to 2027, up to $6.6 billion.

Here's more of what we know:

The mar­ket for lawn and gar­den sup­plies, nurs­ery stock and soil treat­ments are expect­ed to recov­er back to steady growth over the next few years. Con­sumer spend­ing for nurs­ery stock and soil treat­ments is pro­ject­ed to grow to $26 bil­lion in 2027. The con­sumer seg­ment for lawn and gar­den equip­ment is pro­ject­ed to grow to $42.3 bil­lion in 2027.

For the pro­fes­sion­al side of the mar­ket, the dip in spend­ing in 2023 for nurs­ery stock and soil treat­ments is far less pro­nounced, and there should be a quick recov­ery in 2024, fol­lowed by growth through 2027. Lawn and gar­den pro­fes­sion­als are antic­i­pat­ed to spend approx­i­mate­ly $7.64 bil­lion by 2027. The lawn and gar­den equip­ment and sup­plies seg­ment for pro­fes­sion­als is also fore­cast­ed to expe­ri­ence steady growth from 2023 to 2027, up to $6.6 billion.

Here’s more of what we know:

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Mem­bers have access to the full reports and raw data sets used to com­pile the infor­ma­tion in this info­graph­ic includ­ing the

1. U.S. Size of Home Improve­ment Prod­ucts Mar­ket — as of June 2023
2. Quar­ter­ly Home Improve­ment Activ­i­ty Track­er as of Q2 2023
3. Prod­uct Pur­chase Track­ing Study — Lawn & Gar­den — as of 2022
4. Prod­uct Pur­chase Track­ing Study — Out­door Liv­ing — as of 2022
5. Prod­uct Deci­sion Study — Gar­den and Land­scape — as of 2021
6. Project Deci­sion Study — Build a Patio, Deck or Porch — as of 2021

HIRI mem­bers gain access to the raw data behind info­graph­ics like this one, to slice-and-dice the raw data to suit the needs of their own cus­tomer insights teams and answer cross-depart­­­men­­­tal ques­tions about how to take home improve­ment prod­ucts to market.

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