There are many reasons why homeowners replace flooring. This could include replacing damaged flooring, improving functionality, and just updating the look of your home.
Learn where homeowners shop, the brands they buy and how much they spend on flooring in the US and Canada in OpenBrand’s Durable IQ Industry Infographics below.
Bringing together industry leaders TraQline and Gap Intelligence, OpenBrand has emerged as the leading tool for measuring share, product performance, online & brick mortar changes, and more in Home Improvement. Using a combination of time-tested processes and next-generation technologies, OpenBrand’s product suite empowers manufacturers, resellers, retailers, and beyond to make insightful decisions based on real-world market share and consumer behavior. OpenBrand data covers a wide range of home improvement industries, including home appliances, outdoor power equipment, power tools, and other consumer durables markets. For more detail on OpenBrand or the infographics above, contact OpenBrand.
Supplement your internal customer insights knowledge bases by becoming a HIRI member. HIRI members have access to market and customer behavior data across home improvement product categories and are able to slice-and-dice the raw data as needed.
Book your membership consultation to learn more about the member exclusive information your teams would have access to.
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