As every homeowner is aware, buying appliances for your home is not always as simple as it seems. Today’s appliances provide many options including some extremely high-tech options.
Learn where consumers are purchasing appliances, in-store versus online and how much is being spent from OpenBrand's most recent infographics for the US and Canada on Major Appliances.
Bringing together industry leaders TraQline and Gap Intelligence, OpenBrand has emerged as the leading tool for measuring share, product performance, online & brick mortar changes, and more in Home Improvement. Using a combination of time-tested processes and next-generation technologies, OpenBrand’s product suite empowers manufacturers, resellers, retailers, and beyond to make insightful decisions based on real-world market share and consumer behavior. OpenBrand data covers a wide range of home improvement industries, including home appliances, outdoor power equipment, power tools, and other consumer durables markets. For more detail on OpenBrand or the infographics above, contact OpenBrand.
Supplement your internal customer insights knowledge bases by becoming a HIRI member. HIRI members have access to market and customer behavior data across home improvement product categories and are able to slice-and-dice the raw data as needed.
Book your membership consultation to learn more about the member exclusive information your teams would have access to.
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