Do-It-Herself: Analyzing the Female DIY Experience

In response to emerg­ing trends and evi­dence sug­gest­ing a gen­der divide in the DIY home improve­ment sec­tor, the Home Improve­ment Research Insti­tute (HIRI) con­duct­ed a com­pre­hen­sive study to exam­ine these dis­par­i­ties. This research was ini­ti­at­ed under the hypoth­e­sis that under­ly­ing dis­crep­an­cies might reveal a dif­fer­ent nar­ra­tive for female par­tic­i­pants, par­tic­u­lar­ly in how they access and engage with DIY projects.

The research objec­tives of this study are:

• Inves­ti­gate the vari­a­tion in DIY expe­ri­ences among women across dif­fer­ent demographics
• Explore wom­en’s DIY pro­gres­sion, chal­lenges faced, and rec­om­men­da­tions for new DIYers
• Iden­ti­fy com­mon­ly uti­lized resources and plan­ning behav­iors among DIYers