Home maintenance and services are a crucial aspect of homeownership, impacting both the financial and functional well-being of a household. In an extensive survey conducted by the Home Improvement Research Institute (HIRI), several key objectives were explored to better understand this critical area.
Key objectives:
- Determine the type, frequency, completion method, annual cost, financial impact, and time spent on home maintenance activities, including professionally completed home services.
- Analyze the satisfaction with and the key drivers of engagement of home services providers and understand homeowner preferences for provider types and researching/booking methods.
- Investigate challenges in procuring and managing home services providers and gauge interest in upcoming year home maintenance and/or home services activities.
- Understand the reasons for homeowners not completing any home maintenance and/or home services over the past year.
- Profile the demographic and psychographic characteristics of homeowners who frequently conduct home services activities to understand market segments and tailor service offerings.
