How familiar are homeowners with energy efficiency, smart home technologies and sustainability practices? What motivates and drives homeowner interest in these areas? HIRI recently surveyed over 8,000 homeowners to answer these questions.
The objectives of this study are:
- Assess homeowners’ awareness, knowledge, and perceptions of energy efficiency, smart home technologies, and sustainability practices; and evaluate the importance these factors play in their home improvement decision-making.
- Investigate the key motivators that drive homeowners to adopt energy-efficient and smart home technologies, and sustainable home improvement practices. Conversely, identify the main barriers preventing wider adoption.
- Gauge homeowners’ interest in adopting emerging home improvement technologies over the next five years, and understand how concerns about climate change influence their decision-making process.