Pro Attitudes Toward Good-Better-Best Product Offerings

Home improve­ment pro­fes­sion­als fre­quent­ly pur­chase build­ing prod­ucts, play­ing a cru­cial role in the con­struc­tion and ren­o­va­tion indus­try. To bet­ter under­stand the dynam­ics of their pur­chas­ing deci­sions, the Home Improve­ment Research Insti­tute con­duct­ed an exten­sive study focus­ing on the impact of Good/​Better/​Best prod­uct offer­ings. This research aims to shed light on how dif­fer­ent prod­uct lines and price points influ­ence con­trac­tors’ atti­tudes and behav­iors when select­ing products.

The pri­ma­ry objec­tives of this study are to:

• Iden­ti­fy the key fac­tors that influ­ence con­trac­tors’ selec­tion of prod­ucts from manufacturers.
• Assess con­trac­tors’ under­stand­ing and aware­ness of the range of prod­uct lines and price points offered by man­u­fac­tur­ers. Deter­mine how well con­trac­tors feel informed about these options.
• Under­stand how attrib­ut­es across dif­fer­ent prod­uct lines and price points influ­ence con­trac­tors’ pur­chas­ing deci­sions and rec­om­men­da­tions to clients.
• Eval­u­ate how the avail­abil­i­ty of mul­ti­ple prod­uct lines and price points with­in a sin­gle man­u­fac­tur­er’s offer­ings affects con­trac­tors’ loy­al­ty to that brand. Assess whether a wider range of options leads to increased sat­is­fac­tion and repeat business.
• Iden­ti­fy the gen­er­al chal­lenges con­trac­tors face when nav­i­gat­ing man­u­fac­tur­ers’ prod­uct lines and pric­ing struc­tures. Explore oppor­tu­ni­ties for man­u­fac­tur­ers to enhance their offer­ings, sup­port, and com­mu­ni­ca­tion to bet­ter meet con­trac­tors’ needs.

By achiev­ing these objec­tives, HIRI aims to pro­vide valu­able insights that can help man­u­fac­tur­ers tai­lor their strate­gies to bet­ter meet the needs of home improve­ment pro­fes­sion­als, ulti­mate­ly fos­ter­ing stronger rela­tion­ships and dri­ving busi­ness growth.