HIRI’s Product Purchase Tracking Study is one of the core research studies provided to members that dives into detail on products purchased by US household consumers in the past year. The research delivers detailed insights into market trends, product purchase incidence and installations completed among both Consumer and Pro audiences.
The primary objectives of this study are to:
- Analyze the purchasing behavior and preferences of homeowners across various building product groups (BPG).
- Examine the impact demographics and home characteristics have on home improvement product purchases.
- Identify factors most important to homeowners’ product selection and purchasing decisions.
This report includes details on the Exterior Envelope product group. The product categories included are:
- Decking
- Doors (Exterior)
- Fascia & Soffits
- Garage Door
- Gutters
- Hardware (Exterior)
- Paint & Stain (Exterior)
- Roofing/Singles
- Siding
- Shutters & Exterior Blinds (Exterior Window Treatments)
- Windows
Other product group reports can be found on the HIRI Product Purchase Tracking Overview page.