Product Purchase Tracking Study: Interior Finish

HIRI’s Prod­uct Pur­chase Track­ing Study is one of the core research stud­ies pro­vid­ed to mem­bers that dives into detail on prod­ucts pur­chased by US house­hold con­sumers in the past year. The research deliv­ers detailed insights into mar­ket trends, prod­uct pur­chase inci­dence and instal­la­tions com­plet­ed among both Con­sumer and Pro audiences.

The pri­ma­ry objec­tives of this study are to:

• Ana­lyze the pur­chas­ing behav­ior and pref­er­ences of home­own­ers across var­i­ous build­ing prod­uct groups (BPG).
• Exam­ine the impact demo­graph­ics and home char­ac­ter­is­tics have on home improve­ment prod­uct purchases.
• Iden­ti­fy fac­tors most impor­tant to home­own­ers’ prod­uct selec­tion and pur­chas­ing decisions.

This report includes details on the Inte­ri­or Fin­ish prod­uct group. The prod­uct cat­e­gories includ­ed are:

• Cab­i­nets
• Coun­ter­tops
• Inte­ri­or Doors & Molding
• Elec­tri­cal & Light­ing (Fin­ish)
• Floor­ing
• Hard­ware (Inte­ri­or)
• Paint (Inte­ri­or)
• Plumb­ing (Fin­ish)
• Stor­age & Orga­ni­za­tion (Inte­ri­or)
• Wall & Ceil­ing Coverings

Oth­er prod­uct group reports can be found on the HIRI Prod­uct Pur­chase Track­ing Overview page.