Home Improvement Industry Research

Sim­i­lar to the HIRI US Ref­er­ence Guide, this report con­tains an overview of sta­tis­tics rel­e­vant to the Cana­di­an home improve­ment market.

Learn how pro­mo­tions influ­ence engage­ment of pro­fes­sion­al con­trac­tors and impact of their pur­chas­ing decisions.

The Home Improve­ment Retail Selec­tor Study will help you under­stand con­sumer pur­chas­ing dynam­ics regard­ing 17 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years.

Learn about home­own­er aware­ness, moti­va­tions and adop­tion of ener­gy effi­cien­cy, smart home tech­nolo­gies and sus­tain­abil­i­ty products.

Learn more about how the pan­dem­ic caused a shift in the demand curve for home pur­chas­ing and home improve­ment projects.

HIR­I’s US Ref­er­ence Guide is pro­vides at-your-fin­ger­tips-facts relat­ed to home improve­ment. The guide con­tains sec­tions on pop­u­la­tion, employ­ment, income, con­sumer expen­di­tures, hous­ing, and more.

To learn more emerg­ing trends and evi­dence sug­gest­ing a gen­der divide in the DIY home improve­ment sec­tor, see HIR­I’s most recent study on the Female DIY Experience.

his report presents esti­mates and fore­casts of the mar­ket for home improve­ment prod­ucts in Cana­da. Fore­casts include Con­sumer and Pro­fes­sion­al pur­chase esti­mate, both total and by Province and mer­chan­dise line.

In part­ner­ship with The Farnsworth Group, HIRI has devel­oped a month­ly track­er, sur­vey­ing home­own­ers to learn what they see, think, and are doing right now in the home improve­ment arena.

In part­ner­ship with The Farnsworth Group, HIRI has devel­oped a month­ly track­er where we talk to Pro to learn what they see, think, and are doing right now in the home improve­ment arena.

To iden­ti­fy unmet needs in project plan­ning, HIRI con­ducts a bi-annu­al project deci­sion study cov­er­ing 19 dif­fer­ent project cat­e­gories. The sur­veys includ­ed insight­ful ques­tions into con­sumers’ project sched­ules and deci­sion-mak­ing process­es, high­light­ing moti­va­tions for the project, project costs, and roles of house­hold mem­bers and paid professionals.

Learn more about Con­trac­tor brand and sup­pli­er loy­al­ty in HIR­I’s Con­trac­tor Top­ic Study.