To learn more emerging trends and evidence suggesting a gender divide in the DIY home improvement sector, see HIRI’s most recent study on the Female DIY Experience.
his report presents estimates and forecasts of the market for home improvement products in Canada. Forecasts include Consumer and Professional purchase estimate, both total and by Province and merchandise line.
In partnership with The Farnsworth Group, HIRI has developed a monthly tracker, surveying homeowners to learn what they see, think, and are doing right now in the home improvement arena.
In partnership with The Farnsworth Group, HIRI has developed a monthly tracker where we talk to Pro to learn what they see, think, and are doing right now in the home improvement arena.
To identify unmet needs in project planning, HIRI conducts a bi-annual project decision study covering 19 different project categories. The surveys included insightful questions into consumers’ project schedules and decision-making processes, highlighting motivations for the project, project costs, and roles of household members and paid professionals.
Learn more about Contractor brand and supplier loyalty in HIRI’s Contractor Topic Study.
This report outlines the product purchases of professional contractors over 11 product categories.
Professional contractors have their own needs and desires when choosing which channel to purchase their goods. Learn pro’s channel selection behaviors, drivers and satisfactions with the Contractor Channel Study report.
The HIRI Contractor Topic Study surveys more than 500 professional contractors biennially to better understand contractor behaviors, attitudes, and business practices in the home improvement market.
The Generational Age Group Analysis of Home Improvement Activity is a compilation of information pulled from multiple studies analyzing the different attitudes, project activity and purchase habits of homeowners within generational age groups and home improvement.
Learn what types of homes people are purchasing, the types of projects they undertook not only on that new home but any recently sold homes, timelines, spend and priorities.
Where do contractors prefer to shop for the products they use for their projects? Learn more from HIRI’s 3rd Qtr 2022 Contractor Topic Study.