As the 2024 holiday season wraps up, it’s time to evaluate what worked, what didn’t, and how home improvement retailers and brands can apply key insights to fuel growth in 2025. Consumer behaviors during the holidays often signal trends for the year ahead— are you ready to capitalize on the opportunities they reveal?
Join Madison Kuchar, Senior Insights Associate at YipitData, as she unpacks the most impactful trends from the 2024 holiday season. Discover how top retailers and brands navigated challenges, captured customer attention, and positioned themselves for success in the evolving home improvement market.
What you’ll take away:
- Which home improvement retailers excelled during the 2024 holiday season and how they captured shopper loyalty
- Which product categories saw the most growth and why: discover where consumers spent their dollars and how these trends can shape your 2025 strategy
- How leading brands innovated and positioned themselves to resonate with shoppers
- Effective pricing and promotional strategies that delivered strong results
- Key shopper insights on customer engagement and strategies to drive loyalty in 2025