WEBINAR: Pro vs DIY Insights: Decoding Category Preferences in the Home Improvement Sector

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Under­stand­ing the rela­tion­ship between Pro and DIY prod­ucts is cru­cial for man­u­fac­tur­ers look­ing to stay com­pet­i­tive in a chang­ing market.

Join us for an insight­ful webi­nar on Novem­ber 7th at 1 PM EST, fea­tur­ing Peter Green, VP Strate­gic Busi­ness Devel­op­ment and Melisse Sul­li­van, Inno­va­tion Lead at Data­va­tions. Dis­cov­er how to uti­lize SKU-lev­el data to pin­point pro-ori­ent­ed prod­ucts and enhance sup­port for high-val­ue pro­fes­sion­al customers.

Data­va­tions will con­duct an in-depth analy­sis of three depart­ments, demon­strat­ing how to iden­ti­fy brands and items tai­lored for pro­fes­sion­als. We will track their per­for­mance and offer strate­gic rec­om­men­da­tions to opti­mize your prod­uct assort­ment, ensur­ing it meets the demands of pro cus­tomers in your category.

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