WEBINAR: What AI Can — and Can’t — Do for Your Marketing

The pos­si­bil­i­ties of AI tech­nol­o­gy con­tin­ue to cap­ture imag­i­na­tions. In mar­ket­ing, AI is push­ing strate­gic and cre­ative bound­aries while help­ing crunch data, scale work and more. But get­ting the most out of AI is big­ger than decid­ing which tools to use. What mar­ket­ing chal­lenges do you need to solve? How can AI help you tack­le them — and where does it fall short? On March 27, join mem­bers of Wray Ward’s AI lead­er­ship team and learn ways to har­ness the poten­tial of AI in mar­ket­ing. We’ll also share real-world exam­ples of how, when employed respon­si­bly, AI tools can aug­ment and stream­line your home and build­ing prod­uct mar­ket­ing efforts. 

Join us as we explore: 

• Com­mon chal­lenges and poten­tial solutions
• Test­ing and adop­tion strate­gies that can adapt to your business
• The impor­tance of AI tech­nol­o­gy usage guide­lines and governance
• Actu­al work examples
• And more

Pre­sen­ters

Lau­ra King Edwards, Con­tent Mar­ket­ing Direc­tor (mod­er­a­tor)

Adam Bar­tim­mo, Tech­nol­o­gy Senior Director 

James Ward, Group Cre­ative Director

Justin McK­eon, Project Man­age­ment and Resourc­ing Exec­u­tive Director

If you missed this webi­nar, you can view the record­ing and tran­script.