Schedule a Consultation
Meet with Dave King, HIRI’s Executive Director to determine if HIRI’s Research aligns with your objectives.
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Become A Member
Book a Consultation to Learn More About HIRI Membership
Join the leading manufacturers, retailers, and allied organizations in the home improvement industry with access to $1 million worth of home improvement statistics and industry research. Simply schedule your membership consultation to learn more about a HIRI Membership.
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Becoming a Member
Get Approval to Join
Secure organizational approval, sign the membership agreement, and make the initial payment.
Complete Onboarding
Provide a list of users for access, and we’ll set up accounts and host an onboarding call to introduce your team to HIRI’s research.
Leverage HIRI Data
Regularly explore the data with email updates ensuring you never miss new research or insights.
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HIRI Membership FAQs
What’s included in a HIRI membership?
While the benefits are not limited to the following, a single company-wide membership provides you and your company with unlimited access to:
- Roughly $1 million in research across ~40 research reports, annually
- Home Improvement Market Forecasts, with differentiated DIY and Pro forecasts as well as product category level forecasts
- Access for all employees under one fee
- Access to the data files so you can run further analysis of your own
- Access to the cross-tabs so you can run your own cross-tabulations and advanced analytics beyond what's in the HIRI report
- Access to expert support from our team to enable you to drive utilization of HIRI research to make strategic decisions within your organization
- 1 complimentary ticket per year to HIRI's Home Improvement Insights Summit
Can non-members access HIRI data?
No; access to full research reports and data sets is exclusive to HIRI members. Some high-level findings are shared publicly through HIRI's resources pages, but full datasets, cross-tabs, and deep analysis are reserved for our member companies.
How does the company-wide access model work?
With one annual membership, everyone in your organization, from leadership to product development to marketing, will have their own account and access to all of HIRI's reports. There’s no per-user fee; membership is structured as a corporate annual membership to encourage collaboration and shared learning across departments.
How do I learn more about membership options?
Becoming a HIRI member is a straightforward process designed to ensure your company gets maximum value from the start.
- Schedule a Consultation – First, you can meet with Dave King, HIRI’s Executive Director, to discuss your company’s goals and determine how HIRI’s research aligns with your objectives. Book a Meeting.
- Get Approval to Join – After your conversation with Dave, it's simply a matter of securing internal approval, signing the HIRI membership agreement, and making the first payment.
- Complete Onboarding – Then you're officially a member! We will ask you to provide a list of all users at your company so we can get them access. Our team will then host an onboarding call with you to introduce you and your team to the research portal and resources.
- Leverage the HIRI Data – Once onboarded, your team can immediately explore the full library of reports and insights, with regular email updates ensuring you never miss new data releases.
👉 Ready to get access? Schedule a consultation to begin your membership journey with HIRI.
How much does HIRI cost?
Membership dues are standard across members, meaning pricing does not vary by company size, and it represents a fraction of the total research value provided. Members gain access to roughly $1 million in secondary research annually for a cost that is less than 2% of that value—making HIRI one of the most cost-efficient ways to power smarter decision-making across your organization.
👉 Download HIRI’s Membership Dues & Pricing Guide for full details.
How is HIRI different from other research providers?
HIRI’s sole focus is exclusively the home improvement industry. HIRI is also the only non-profit research provider in the home improvement industry. Our member-driven research agenda ensures that topics directly align with our members' needs. HIRI’s data is shaped by our Research Steering Committee, made up of experienced research leaders across member organizations.
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FAQS
What factors should I consider when comparing competitors in the home improvement sector?
When comparing competitors in the home improvement sector, it’s useful to analyze a variety of factors, including market position, brand strength, pricing strategies, geographic reach, technological adoption and innovation, and digital marketing strategies. By evaluating these and other critical components, you can get a comprehensive overview of the home improvement landscape, identify gaps in competitors’ offerings, and explore opportunities to gain a strategic advantage. The Home Improvement Research Institute's wealth of home improvement specific market research often encapsulates how key players in the home improvement market are performing and how they’re perceived by professional customers and DIY homeowners.
Can you suggest services that provide psychographic profiles of home improvement consumers?
The Home Improvement Research Institute (HIRI) provides psychographic profiles of home improvement consumers in several of its studies and report. HIRI provides reports on specific consumer segments with attitudinal profiles, personas, demographics, and psychographics based on income, household size, gender, project frequency, and other variables. Some of the reports that include psychographic data include HIRI's
What tools are best for comparing past and projected data in home improvement?
Some of the best tools for comparing past and projected data in home improvement include market reports, survey-based studies, and industry-wide research. The Home Improvement Research Institute (HIRI) is a useful platform for this purpose, as the organization provides an abundance of research that tracks trends on multiple home improvement topics on a quarterly, annual, or biennial basis. HIRI has been studying the home improvement industry since 1981. By referencing HIRI's current and historical reports, you will get insights into historical data, as well as future projections, to get an overarching sense of shifts and evolutions in terms of consumer behaviors, project completion, channel preferences, product-purchasing decisions, and more. HIRI's research exists to helps you understand the "why" behind industry changes, not just the "what."
How can I access comprehensive statistics for home improvement product performance?
The Home Improvement Research Institute (HIRI) provides research featuring comprehensive statistics for home improvement product performance. Through our most popular report, HIRI’s Quarterly U.S. Size of the Home Improvement Products Market Report and Forecast, HIRI members are able to deeply examine product spend across building product categories, customer type, and region within the home improvement market. This report is the industry’s only product-focused size of market study with five-year forecasts for both the consumer and professional markets and also across individual product categories. It enables you to calculate the current and forecasted market size of the home improvement products market along with the current and forecasted market size of the specific product categories. A few other notable reports that address this topic include HIRI's Contractor Product Purchase Incidence Report and HIRI's Consumer Product Purchase Tracking Study.
What statistical insights does the Home Improvement Research Institute provide on the industry?
The Home Improvement Research Institute (HIRI) provides statistical insights across three core research topics: market, project and product, and channel. This research covers both consumer and professional market segments. Members have on-demand insights into the key variable driving the home improvement market; the primary shopping and purchasing behaviors of pros and DIYers; what home improvement projects are started, when, and why; the factors influencing channel selection; and how, where, and how much DIYers and pros are spending on home improvement products. The robust and ongoing insights from HIRI will help you better understand your customers and increase certainty in your strategic decision-making. Schedule a consultation to become a member today.
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